What Shah Rukh Khan, YRF and ‘Jabra Fan’ can teach brands about localisation

Watched the non-Hindi versions of ‘Jabra Fan’ yet? The title song of the Shah Rukh Khan (SRK) starrer ‘Fan’ released in eight languages other than Hindi, a marketing tactic never tried before in India. Yash Raj Films and SRK have always been film marketing thought leaders and this innovation at once celebrates and capitalises on … Continue reading What Shah Rukh Khan, YRF and ‘Jabra Fan’ can teach brands about localisation

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Gender inclusion makes business sense

Pitchfork Partners, which I’m part of, recently partnered with ‘Break The Ceiling Touch The Sky’ – a success and leadership summit for women in corporations. While the day-long event touched upon various issues – from how women are changing the face of business to making men the champions of gender equality – the best argument … Continue reading Gender inclusion makes business sense

Media and big business: Happily ever after or nasty break-up in the offing?

As night crept across the winter sky a few weeks ago, the discussion on the Express Tower lawns warmed up. Steve Coll – two-time Pulitzer Prize winner, book author and dean of Columbia Journalism School – was the picture of pragmatism as he spoke about challenges journalists face in this age and what the future … Continue reading Media and big business: Happily ever after or nasty break-up in the offing?

Why the rural Indian market matters

When it comes to rural markets in India, size, potential and geographical expanse have been discussed ad nauseum. But what about their ‘qualitative’ aspect? Are consumers moving up the value chain? Is their aspiration set evolving? And why? According to the third edition of Accenture Research’s ‘Masters of Rural Markets: From Touchpoints to Trustpoints – … Continue reading Why the rural Indian market matters

Let’s Talk About Sex–And The Differently-Abled–Baby

Shonali Bose's tour de force, Margarita With A Straw, should be an interesting starting point for a debate on the sexual rights of the differently-abled. Interesting because the protagonist--played by Kalki Koechlin--shakes off social barriers by actually doing something about her desires. Not every person with disabilities is able to break through; social pressure to be asexual generally … Continue reading Let’s Talk About Sex–And The Differently-Abled–Baby

India needs to pull off a ‘class’ act for its girls

Education levels offer one of the starkest examples of gender discrimination in India - effective literacy rates (age 7 and above) in 2011 were 82.14% for men and 65.46% for women. Women’s empowerment cannot be achieved without commitment to the education of the girl child. UNICEF points out that even basic education can empower greatly, … Continue reading India needs to pull off a ‘class’ act for its girls

Want growth? Focus on women, Mr FM

Every year as Budget season creeps in, familiar discussions on the fiscal deficit, taxes and reforms begin, reach a crescendo as the government tables the Finance Bill and then fade away. It wasn't different this year. And, like every year, the most critical priority area that needs structural reform -- the economic empowerment of women--was … Continue reading Want growth? Focus on women, Mr FM