Why the rural Indian market matters

When it comes to rural markets in India, size, potential and geographical expanse have been discussed ad nauseum. But what about their ‘qualitative’ aspect? Are consumers moving up the value chain? Is their aspiration set evolving? And why? According to the third edition of Accenture Research’s ‘Masters of Rural Markets: From Touchpoints to Trustpoints – … Continue reading Why the rural Indian market matters

Let’s Talk About Sex–And The Differently-Abled–Baby

Shonali Bose's tour de force, Margarita With A Straw, should be an interesting starting point for a debate on the sexual rights of the differently-abled. Interesting because the protagonist--played by Kalki Koechlin--shakes off social barriers by actually doing something about her desires. Not every person with disabilities is able to break through; social pressure to be asexual generally … Continue reading Let’s Talk About Sex–And The Differently-Abled–Baby

India needs to pull off a ‘class’ act for its girls

Education levels offer one of the starkest examples of gender discrimination in India - effective literacy rates (age 7 and above) in 2011 were 82.14% for men and 65.46% for women. Women’s empowerment cannot be achieved without commitment to the education of the girl child. UNICEF points out that even basic education can empower greatly, … Continue reading India needs to pull off a ‘class’ act for its girls

Want growth? Focus on women, Mr FM

Every year as Budget season creeps in, familiar discussions on the fiscal deficit, taxes and reforms begin, reach a crescendo as the government tables the Finance Bill and then fade away. It wasn't different this year. And, like every year, the most critical priority area that needs structural reform -- the economic empowerment of women--was … Continue reading Want growth? Focus on women, Mr FM

It’s Christmas, it’s Bandra, there’s a merry nip in the air

Since 1979, I've juggled lives as a quintessential South Mumbai brat and a Bandra boy. On weekdays, we'd live in South Mumbai because that's where school was. But we spent our weekends and vacations at our Bandra apartment. (Yes, we bought it as a weekend home. Imagine!) In the '80s, Bandra was a charming suburb steeped in an almost Goan … Continue reading It’s Christmas, it’s Bandra, there’s a merry nip in the air