Cause, effect and the opportunity in it for you

This blog was originally written for the School of Communication and Reputation (SCoRe), India. My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, … Continue reading Cause, effect and the opportunity in it for you

Father’s Day letter to my daughter: How do you write a book? One word at a time

Fulfilment lies on the road that forks away from the fear of failure. As you navigate your way through teenage, you’ll often find yourself frustrated, unhappy with something you can’t even put a finger on. It’s not that what you have isn’t good; you simply want more. You’ll feel this at various stages of your … Continue reading Father’s Day letter to my daughter: How do you write a book? One word at a time

I was most connected with myself when I was at the bottom: Andre Agassi

What makes Andre Agassi a champion? And what can we learn from his life? He spoke eloquently about his highs and lows during his visit to Mumbai on January 18, 2017 The conversation between Harsha Bhogle (left) and Andre Agassi was fascinating. Picture: Ashraf Engineer The leanness is gone, there’s a distinct paunch and he … Continue reading I was most connected with myself when I was at the bottom: Andre Agassi

Father’s Day letter to my daughter: Ek, do… you’re a teen!

Congratulations, you are now officially a teenager! I guess that explains your obsession with boy bands and ripped young movie stars. I willed the months leading up to your 13th birthday to pass in slow motion. I wanted to hang on to every moment as you left childhood behind. Stirred into my pride in watching … Continue reading Father’s Day letter to my daughter: Ek, do… you’re a teen!

What Shah Rukh Khan, YRF and ‘Jabra Fan’ can teach brands about localisation

Watched the non-Hindi versions of ‘Jabra Fan’ yet? The title song of the Shah Rukh Khan (SRK) starrer ‘Fan’ released in eight languages other than Hindi, a marketing tactic never tried before in India. Yash Raj Films and SRK have always been film marketing thought leaders and this innovation at once celebrates and capitalises on … Continue reading What Shah Rukh Khan, YRF and ‘Jabra Fan’ can teach brands about localisation

Media and big business: Happily ever after or nasty break-up in the offing?

As night crept across the winter sky a few weeks ago, the discussion on the Express Tower lawns warmed up. Steve Coll – two-time Pulitzer Prize winner, book author and dean of Columbia Journalism School – was the picture of pragmatism as he spoke about challenges journalists face in this age and what the future … Continue reading Media and big business: Happily ever after or nasty break-up in the offing?